Musings
Essays, talks and perspectives. Open-ended and occasional.
You can't call people to you
El Pollo Loco and the launch of professional product and design services at QikServe, and why the only way to bring stakeholders back to the core path is to walk over to where they are standing.
- Transform the org
- Design
Every shift runs at two speeds
Publishing went digital around me first. Every shift since has had the same shape: one thing accelerating, another standing still, and everyone porting the catalogue while ignoring the afternoon.
- Transform the org
Work has state
Bolting chat onto existing software is the screensaver era of AI. The real design work starts with the workflow, not the conversation.
- Build AI-native
- Design
Accessibility is a commercial position
Six years of designing self-service ordering taught me that accessibility decides who can give you money.
- Operate at scale
- Transform the org
Words are infrastructure
Product language drifts unless someone treats it like a system. The same discipline that governs your components should govern your sentences.
- Design