Coutts & Murphy was a venture with my own name in it, which changes how you design. There's no client to hide behind. Every choice in the brand and the website was also a statement about my own taste, so the work had to hold up to the harshest critic I know.

The identity and the web presence were built together, type led and restrained, with the kind of detail you only bother with when it's yours. Designing for yourself is famously the hardest brief in the business. The feedback loop never switches off, and 'good enough' stops being available as an option.

It dates from 2014, early in my run of personal ventures, and I'm pulling the material together properly. Full write-up to follow.